I'm an author and Content Strategist who offers platform guidance to writers
Scroll for my free pdf the PLATFORM POP
If you're working hard on your platform but still feel frustrated with "results," maybe the answer isn't to just do more or work harder. Maybe what you need a better...
I believe the strongest strategy is one you can organically maintain. Strategy ensures your effort is effective––and it's about much more than just
what you post
Optimizing your content for search engines is one way you can work smarter, not harder. Building a website is one thing––optimizing it is another
Expressing yourself online should feel natural, not contrived. I help writers embrace a sustainable brand identity that flows without force
I know the Struggle Is Real
Platform is so much more than social media.
"Platform" is where you show up
Author platform can be defined as all the ways you reach your readers and the content you share with them. This can include the social media accounts you use, speaking engagements, classes you teach, publications and bylines, jobs and volunteer opportunities as well as other organic points of connection. If you think of a single social media platform as your platform, you're in danger
"Platform" is an expression of your style, personality, and brand
If you cringe at being a "brand," swap it for a more palatable synonym. But you have one and your readers know you for it. When you clarify your visuals, message, and process, you help your readers find and support you
"Platform" is like investing. Diversification builds a stronger portfolio
If you're trying to get your work "out there," building and maintaining your platform is not a distraction from the work––it's part of the work. This is why content strategy is so key. Without strategy, you run the risk of distraction, throwing random ideas at the wall to see what works, and skipping the data to find out if it did.
But even if you know this, content can still become a giant, cumbersome mess!
Flowers from my editor after my book deal!
As a fellow writer I know firsthand...
We Love Words
Generating content is often not the problem when it comes to building and maintaining an author platform––it's strategy.
Because we're either very focused on our manuscripts or intimidated by social media, and it's easy to get stuck in reactive mode when it comes to our platforms.
But to be successful writers, there's the actual writing and then there's all the content around it––two very different skill sets.
Even if you're strong in all of it, project management and content strategy may still feel elusive.
That's where I can help.
I offer you my experience & expertise
Wrote SEO content for over 120 industries
Designed User Flows and created content for 3 major hospitals
Ran multiple startups and a blog that got over 80k hits a day
Designed a book launch that earned over 200 Amazon reviews in its first 28 days
Produce and maintain my own platform of over 90k
Creative marketer that helped two companies triple sales in 3 years
Work With Me
Book private time with me to discuss your content challenges.
Platform With a Plan:
This course is a DIY analysis to help you assess where your platform is now –– and how to make sustainable improvements that reduce reactivity and increase results
Get the Course
Know something is off but aren't sure what it is? My audit includes a comprehensive overview of your digital footprint and offers targeted recommendations you can take to a designer or do yourself. Great for writers who crave a Creative Director
Content & Campaign Strategy Sessions
Perfect for the overwhelmed! These sessions
address your platform pain points and teach you to think strategically about your content.
What your fellow creatives said...
"Tia is a wizard when it comes to developing a strategy that amplifies your brand. She's creative, filled with innovative ideas, and was passionate about my buisness. Her heart and her mind are fully engaged when you hire Tia! Her strategy to launch my first book led to an impressive pre-sale campaign that floored my publisher. Plus, she's great to work with."
Julie Bogart, author of
The Brave Learner and
Raising Critical Thinkers
"Prior to working with Tia, I knew I had a platform, but didn’t really understand its strengths or how to capitalize on them. Tia’s comprehensive Platform Audit opened my eyes to what story I was telling and showed me how to craft one that would authentically engage my readers."
Lisa Ellison Cooper,
Writer, Editor, and Coach
"Tia has improved my professional life in every way possible. She's helped boost my productivity, shown me how to increase web traffic, and given me easy-to-implement ideas for organizational flow. To accomplish all this, she's listened carefully and analyzed situations accurately. But more than being just plain effective, she's been kind, loving, and supportive. In fact, when I recommend her book-shepherding services to my writing coaching clients, I tell them she's a "loving-care provider." And that's the truth."
My approach is homegrown
My author-dreams came true
and platform is a big reason why
I believe every author's platform is as unique as they are
I believe there's no "one approach works for all" rule about platform
I believe we're more successful when we're intentional
I believe the strongest platform design is sustainable, organic, and a joy to maintain
Want to shake things up right away?
Grab my free PLATFORM POP and get
3 simple steps you can take right now
to be more strategic immediately.
Signing up also gets you in the loop with the occasional announcement about upcoming classes. It's not a newsletter but if you want one, reply
to the delivery email and let me know!
New Season Coming
The podcast about writers
who make a living with words