Solid Content Strategy Begins With a Baseline
What are we starting with?
What assets do we have available?
Where are the gaps?
What's our goal?
Without answers to those questions, we're just jumping onto the latest trend,
remaining in reactive mode, over or under-committing, setting unrealistic content goals,
and getting very frustrated when we don't see "results."
Moreover, I find it a reckless misuse of energy to offer advice that can't be used
––or to pay for advice I can't implement. There's a ton of platform advice out there,
but it's not one-size-fits-all.
And forcing it is a bit like buying shoes you know won't fit.
Can you really launch a book campaign with 54 followers?
What if you hate social media?
How many accounts have you ghosted?
How many times have to tried to work on your email list by crafting content
but it just won't grow?
Or worse yet...you've paid a bunch of money to a website designer
or assistant but aren't sure what instructions to give them!
What you need is a Creative Director
who understands you and the publishing scene.
Someone who intimately understands what it means
to be an author, a brand, and a content generator
––when all you want to do is write.
Someone who knows how to amplify your strengths
so that your weaknesses don't hold you back.
And, while we're at it, someone who knows
design and marketing would be great too.
I'm that someone and I'm happy to help you. Our work together will be warm,
kind, understanding, and fun! But first, we need to establish a baseline.
The Platform Audit
is our foundation.
PROCESS & PACKAGE
I'm a big fan of clarity and transparency and I aim to offer both when you work with me. To that end, here's what the platform audit process looks like
Your inquiry results in an email exchange and appointment set-up. We'll set up a Zoom conference time
Our first 30 minute call is your chance to explain your hardships, concerns, needs, and hurtles. I'll gather all your digital information and ask lots of questions about your work flow, schedule, and ideas for the future
I'll conduct a thorough audit of your digital footprint and existing platform online. This gets compiled into a 15-20 page document with analysis, feedback, and detailed suggestions you can implement or hand to another professional, such as a website designer
Approximately 2-4 weeks after our first call, we'll have an hour-long review call. This is where you'll receive your report, Project Punch List, and ask questions
Follow up! At the end of your audit process, we'll choose one item from your Project Punch List to focus on. We'll set a goal and timeline. You get ongoing email support plus a 30 minute "any time" call to use as you wish
The price for the entire audit process is $790.
It's paid in two installments of $395,
which is half upon order and half upon delivery.
Please note: if you're interested in my Content & Campaign Strategy Sessions, the Platform Audit is a pre-requisite. This is the price structure through
June 30, 2023
Want to shake things up right away?
Grab my free PLATFORM POP and get
3 simple steps you can take right now
to be more strategic immediately.
Signing up also gets you in the loop with the occasional announcement about upcoming classes. It's not a newsletter but if you want one, reply
to the delivery email and let me know!
